Genesis Bain Hydra-Fortifiant is a fortifying shampoo that minimises hair loss after 6 weeks of use*. It strengthens, hydrates and nourishes the fibre to reduce hair-fall, whilst simultaneously clarifying the scalp to remove sebum and pollution particles. Enriched with a potent combination of Ginger Root and Edelweiss Native Cells, this ultra-delicate formula removes impurities and leaves hair feeling lighter, fuller, and healthier.

*Clinical study on 99 people with Serum